BrandIn 2025 is a flagship, district-level, multi-club professional development initiative designed to build the creative and digital competencies of Rotaractors across the island. As a successor to the highly impactful BrandIn 2024, this year’s edition evolved into a more strategically designed bootcamp that blended
technical knowledge, practical learning, and competitive output.Â

t aimed to directly address a growing need within the Rotaract movement for skilled branding, communication, and digital storytelling professionals who could uplift club presence in an increasingly digital world. The project targeted Rotaractors, university students, and young professionals passionate about content creation and branding. It was structured around two powerful phases:
Phase 01: Intensive Workshop Series
The first phase focused on core knowledge delivery and skill building through immersive workshop
sessions delivered by experienced Rotaractors and industry experts. These parallel learning tracks allowed
participants to choose one discipline to specialise in from the following:
1. Graphic Design – Introduction to Illustrator and Canva, design thinking, branding, and layout creation.
2. Photography & Videography – Camera handling, lighting, composition, and mobile/DSLR content creation.
3. Meta Platform Management – Social media strategy, algorithms, content planning, insights, and analytics.
4. Web Development – No-code website creation, WordPress basics, intro to HTML/CSS.

Each workshop session included:

A theory-based introduction.
Tool demonstrations.
Peer exercises and group activities.
Q&A sessions.
Resource handouts and continued learning links.

Outcomes from Phase 01:
338+ registered participants.
4 simultaneous learning streams.
Trained resource pool equipped for club-level branding.

Phase 02: Showcase Competition
Following the workshops, participants were given discipline-specific assignments aligned with real-world
Rotaract branding needs. They had 7 days to submit their work based on the workshop content.

Submissions were evaluated by the same resource persons who conducted the training sessions. Each project was assessed on creativity, relevance, technical execution, and strategic alignment. Selected top entries were showcased during the Awards Ceremony, and the winners received medals, certificates,
and internship opportunities.
Outcomes from Phase 02:

Creative assignments submitted.

Awards presented to winners