Shoreline Rescue 2025 was a large-scale coastal cleanup initiative organised by eight Rotaract Clubs
across Sri Lanka, held on Sunday, May 25, 2025, at Dehiwala Beach. Rooted in the values of
environmental stewardship and civic responsibility, the project aimed to tackle the growing issue of marine
pollution along one of Colombo’s most accessible but often neglected shorelines. It sought to educate the
public, especially youth, on the significance of protecting ocean ecosystems while directly removing waste
materials that pose a threat to marine life.
The initiative went beyond being a one-day event; it was a community-centred environmental movement
designed to inspire long-term behavioural change. With over 35 volunteers from different clubs and
institutions, Shoreline Rescue 2025 created a vibrant and united front for sustainable living, cleanliness,
and marine awareness.
We were honoured to partner with Pearl Protectors, a youth-led marine conservation organisation, and
CleanTech, our official Recycling Partner. These partnerships ensured that the waste collected was
properly sorted and recycled, adding an important dimension of sustainability to the project.
This project was powered by strategic collaborations with:

Pearl Protectors – Marine Conservation Partner
CleanTech – Recycling Partner

Both partners ensured expert guidance and effective post-cleanup waste management.